Legacy Place Unveils Seasonal Pop-Up Program

View in browser.


Issue 117 | October 27, 2020

published by France Media Inc.

subscribe  |  submit news


Sweets Boutique Pop-Up Opens at Galleria Dallas

Yasmeen Tadia and her company, Make Your Life Sweeter, have been creating unique, Instagrammable experiences at parties and events for celebrities and high-profile corporate clients for the past eight years. This is the brand’s first pop-up shop.

DALLAS — Make Your Life Sweeter will open its first retail outlet as a pop-up at Galleria Dallas on Nov. 6. The brand was founded by Yasmeen Tadia and features Sugaire, an organic line of gourmet cotton candy in flavors such as crème brulee, cheesecake, passionfruit and baklava; HopPop, a line of gourmet popcorn in flavors including Italian Cream Cake, which was designed for Maserati, and South African Peppermint Crisp; Gourmet Gummies, which are custom-created and ModSweet, a line that includes Peruvian chocolate truffles and colorful macarons. The store also sells custom blended and roasted coffees as well as a by-reservation-only 21-course dessert “Omakase” service. Omakase is a Japanese phrase that loosely translates to “I’ll leave it up to you.”


Sid and Ann Mashburn Open Pop-Up at Avalon

Ann and Sid Mashburn are known throughout the retail industry, with Vogue calling Ann Mashburn “the very best of everything in one place” and both GQ and Esquire naming Sid Mashburn “the best men’s store in America.” The designers are opening a holiday pop-up shop at Avalon near Atlanta in a 4,000-square-foot space near Sephora and Cafe Intermezzo.

ATLANTA — Atlanta-based design team (and couple) Sid and Ann Mashburn will open a pop-up concept at Avalon, an 86-acre mixed-use development in Alpharetta, Georgia, that is owned and managed by North American Properties (NAP). The holiday shop will open Nov. 6 in a 4,000-square-foot space and feature the Mashburns’ designed-and-produced clothing. The store is the lifestyle brand’s first pop-up at Avalon.


The duo first made their mark in Atlanta in 2007 with the opening of Sid Mashburn in the Westside Provisions District in West Midtown. In 2010, they introduced Ann Mashburn, the brand’s womenswear line. Today, the Atlanta Flagship is one of four connected men’s and women’s shops across the country, along with a standalone men’s shop in Los Angeles.


Legacy Place Unveils Seasonal Pop-Up Program

Booty by Brabants is one of four new pop-ups to open at Legacy Place. The locally based brand was founded by Kelly Brabants and features a fashion line of leggings, shorts, bras, shorts and more in a store with a tropical flair. Photo credit: Legacy Place.

DEDHAM, Mass. — Open-air lifestyle center Legacy Place has launched a seasonal pop-up program that includes the opening of four local stores at the property. The pop-ups accompany the openings of West Elm and Boston-based barber shop Anfa Barber Shop. The four pop-ups are Booty by Brabants, which is open now; sports art and apparel store — also now open — I Love Boston Sports; Cape Cod beach brand Wears Woody, opening Oct. 30; and women’s fashion specialist Pretty Posh Boutique, which opens Nov. 7. “Legacy Place continues to thrive, due, in large part, to our commitment to offering guests a unique mix of must-shop destinations as well as forward-thinking pop-ups,” says Christa Seychew, general manager of Legacy Place. Legacy Place is a joint venture between WS Development and National Amusements.


Nordstrom’s Holiday Pop-Up Focuses on Gift-Giving

Pop-up shops are one part of Nordstrom’s multi-focus holiday events and marketing program, which runs a gamut from sweepstakes, complimentary gift-wrapping, letters to Santa, a curated L.L. Bean shop, special sales events and more.

SEATTLE — Nordstrom has announced multiple holiday offerings, including gift-guide shops, sweepstakes, enhanced curbside services, beauty sales events, Christmas tree displays with Balsam Hill and a new Pop-In@Nordstrom pop-up shop.


The Joy of Pop-In@Nordstrom begins Nov. 6 and will feature hundreds of gifts from brands such as Hygge Games, Oru Kayaks, Piecework Puzzles, Ritual Vitamins, Theragun, Upton Home, Wool & The Gang and more in a range of price points, with exclusive merchandise from Pop-Up Grocer, Patagonia ReCrafted Collection | Worn Wear, The Crafters Box, Susan Alexandra and other new-to-Nordstrom brands. 


Pop-In@Nordstrom is an ongoing, monthly series of pop-up shops curated by Olivia Kim, Nordstrom’s vice president of creative projects and home. New products, designers and content featured in the pop-up are sometimes built around themes, which, in the past, have included poolside glamour, K-beauty, Paris, ’90s raves and road trips. Partnerships with Eileen Fisher, Away, MCM, Allbirds, Everland, goop, HAY, Nike, The North Face and more have also been part of the Pop-In@Nordstrom experience.


Trademark Property Unveils Revamped Holiday Events

Galleria Dallas had to reimagine its heavily attended ice-skating and tree-lighting shows that have been popular in the area for the past 30 years.

FORT WORTH, Texas — Fort Worth-based retail and mixed-use development, investment and institutional services firm Trademark Property Company hired Chuck Steelman in July to serve under the title vice president of experience. Steelman, a former Neiman Marcus director, along with Trademark’s team, has reshaped the company’s holiday programming to accommodate changes in community needs and regulations. Trademark recently made several announcements about the new events. One example is the holiday programming at Galleria Dallas, where the center traditionally hosts approximately seven million visitors for the holiday season, accounting for about 30 percent of the property’s traffic for the entire year. Rather than the customary five individual shows, Trademark partnered with the Dallas Children’s Advocacy Center to create one socially distanced event featuring skater and “Dancing with the Stars” contestant Johnny Weir. Families attending will be assigned to a private pod to view the event. Another example can be seen at Market Street in The Woodlands in Houston. The lighting of the 70-foot Christmas tree will be an invite-only event this year with healthcare workers from Texas Children’s Hospital and the local fire department. The lighting will be rebroadcast four times a night from Nov. 19 through the end of the year on a big screen at the property or via social media and the center’s website. Trademark has announced several other new pandemic-era holiday initiatives at other properties as well.

Check Out The September Issue!

Pop-ups are win-wins for outlet centers. Temporary tenants from international brands to local mom-and-pops are testing new ideas and clearing out merchandise in the open air. Read more in the latest issue. Plus, a look at how BOPIS, curbside and omnichannel influence store design, as well as a profile of an enterprising grandma who founded a successful business.  


Get connected with the right audiences and the right opportunities. Advertise with us today. Contact Scott France at Scott@francemediainc.com or 404-832-8262.